Why Isn't my Home Selling?

For the many, many home owners out there with their homes languishing on the market and wondering why their home is not selling. Here are some tips. Top of the line tip: Your house is overpriced! Whether you are pricing it yourself or you have a Realtor, look at the actual comparables of houses that sold in the last three months that are close to your neighborhood and similar in style, size and condition to your home. Next, check out what is also for sale in your neighborhood. Put yourself in the buyers seat and look at all the homes for sale. Why would they choose your house?

After you are satisfied with your price, you now need to look at the "appeal" and condition of your home. Does it show well? When someone drives by, do they think "That's a nice house"? Or do they not notice it at all? Or worse, do they think "what a rat trap"? All these thoughts are what makes a buyer automatically put a "mental price" on your home. You want them to hear the price and think "What a great deal"! I need to move on this one.

And last, but not least, a sign in front of the house, while it will catch some buyers, is not the only thing you should be doing to advertise. If you have a Realtor, then he/she will automatically be doing everything possible to get your home advertised, but if you are doing it on your own, you need to advertise everywhere you can, both on the internet and in local classifieds.

While this is not a "standard" buyers market. (The prices have not gone down enough) It is definitely not a sellers market and you need to do whatever you can to promote your home. Happy Selling. Feel free to email me with your questions/concerns.

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